Executive Change: David Swift Promoted at Hitachi Capital

Hitachi Capital has appointed David Swift as managing director of its Credit Management division, based in Leeds

Reporting to David Anthony, chief executive, David who joined Hitachi Capital as group head of marketing in 2005 will now become responsible for further developing bespoke services in the core areas of debt collection, credit control and litigation. He will also manage the collections, trace and fraud related services on behalf of Hitachi Capital’s Business Finance, Vehicle Solutions and Consumer Finance divisions.

David has over 20 years of direct industry experience, both in the UK and overseas. His previous roles include head of customer marketing at MBNA Europe Bank Ltd where he increased consumer credit card usage for the MBNA brand and through strategic partnerships with the likes of Alliance and Leicester, the Virgin Group and Abbey.

Prior to joining Hitachi Capital he was associated with HBOS where he reorganised the partnership marketing function to increase business through companies such as AA Financial Services, Centrica, GE Capital, Britannia Building Society as well as catalogue brands such as Littlewoods and GUS.

Commenting on the appointment, David Anthony, chief executive of Hitachi Capital (UK) Plc said: "I am delighted that we have promoted such an experienced senior manager for our Credit Management business. David’s experience and profile will be of immense value to the Hitachi brand and the expertise of his team of specialists makes us ideally placed to achieve results that exceed expectations.”

David Swift commented: “With the rapid growth of consumer indebtedness, increased activity by debt management and IVA providers there is no shortage of opportunity for Hitachi Capital Credit Management Ltd. However our offering is not about mass collection, repetitive scripting or rigid templates – from small enterprises to international corporations who operate in either consumer or commercial markets, we see each client as a unique partnership, working with them to devise the processes and methods that best suit their requirements.”

He added: “With our adaptable service, we can operate as a separate organisation working on our clients’ behalf or we can mirror an in-house department with dedicated telephone lines and appropriate responses. That flexibility extends to our processes – with some partners we will work directly through their finance systems for easy compatibility, while with others we will use our own advanced technology for total efficiency.”

“We know how important it will be for managers to keep in touch with our progress so we provide a free, secure online service that uses current technology to provide ‘live-time links’, giving instant 24-hour access to up-to-date status reports, summaries and support, with full training back-up to make the most of the comprehensive information available.” David concluded.