Why Call Centers Are Untapped Revenue Opportunity in Today's Economy

St. Louis — Approximately 82 percent of call center customers who are satisfied with the call center quality of service they receive are willing to listen to a sales offer, according to a Maritz Research study of contact centers. A new whitepaper, entitled, " Does Service Sell? The Financial Impact of Customer Service in Call Centers" looks at how customers react to experiences with call centers, and how call center management can use this information to improve their call center performance from both a service and revenue perspective.

"There are still a lot of call center managers who don’t realize how they can demonstrate the impact of their call center’s service on the company’s bottom line by putting in place the proper call center metrics," said Rich Brose, director of research services for Maritz Research. "In today’s tight economy, tools like call center training programs can teach customer service reps to be successful sales professionals, transforming the call center into a much-needed revenue stream."

To learn more about the results of this call center study and how to begin transforming your call center into a source of revenue, download the free call center optimization whitepaper today.

About Maritz
St. Louis-based Maritz is a sales and marketing services company, which helps companies achieve their full potential through understanding, enabling, and motivating employees, channel partners and customers. Maritz provides market and customer research, communications, learning solutions, incentive initiatives, meetings and event management, rewards and recognition, travel management services, and customer loyalty programs.