Medio Systems to Launch Mobile Performance Ad Network

Ingenio, Inc., the pioneer and leading provider of Pay Per Call(R) advertising, and Medio Systems, the leading provider of mobile search and advertising solutions, today announced a partnership to integrate Ingenio Pay Per Call ad listings into the newly-launched Medio MobileNow(TM) Ad Network.

Starting in Q2, 2007, Ingenio Pay Per Call advertisements will appear in response to consumer search queries across mobile properties participating in the Medio MobileNow Ad Network. The Ingenio Pay Per Call advertiser only pays when a consumer initiates a call to the business from their mobile phone, thus ensuring completely measurable results from mobile ad campaigns.

"Mobile search is a unique advertising platform where advertisers can reach consumers who are actively looking for their services and ready to transact at that moment," said Omar Tawakol, Chief Advertising Officer for Medio Systems. "Pay Per Call is aligned with our vision because it surfaces specific content — in this case, the phone number of a relevant merchant, like a taxi or locksmith service — and gives the mobile consumer immediate access to that advertiser with a click of a button, no cell-phone Web surfing required."

With the rise of more Web-enabled mobile devices, consumers are increasingly leveraging mobile phones to access localized information around weather, maps and businesses while on the go. Ingenio Pay Per Call puts local, service-based business directly in front of mobile consumers while they are searching. Currently, Ingenio advertisers in industries such as flower services, auto repair and hotels are most commonly queried by mobile searchers across Ingenio’s partner network. Because phone call leads enable these businesses to directly engage with prospective customers, they convert to sales more often than other forms of direct response advertising (such as clicks).

"Today’s announcement builds on Ingenio’s momentum in the mobile space, and demonstrates how effective the Pay Per Call ad model is at both enabling and monetizing mobile search," said Marc Barach, chief marketing officer, Ingenio. "Recent studies have shown that the most valuable ads are those that are highly targeted to a consumer’s real-time needs. Search-based ad models like Pay Per Call capitalize on this by showcasing advertisers as relevant, local content."

The Medio MobileNow Ad Network makes it easy for advertisers to reach self-qualified mobile audiences across participating operators and off-deck properties, while mobile properties can maximize ad revenue by serving the most targeted mobile ads. Through this partnership, Ingenio advertisers’ Pay Per Call ads will be targeted across the MobileNow Ad Network, increasing advertisers’ reach to a significant North America subscriber base, and allowing them to pay only for results.

In 2004, Ingenio launched and now operates the industry’s leading Pay Per Call Advertising Network, which includes distribution of text listings and/or audio offers across a variety of online and offline channels, including top-tier search sites, online directories, mobile search and free directory assistance services. With Ingenio, advertisers are able to purchase targeted, qualified phone leads on a performance basis across various media, all from one centralized account, and pay only for calls received. To participate, advertisers visit http://www.ingenio.com/ to set up a free account and create an ad listing.