Collection Agency Marketing: 5 Quick Fixes

Here are 5 quick ways to boost your collection agency’s marketing efforts. For an in-depth guide to each step, take a look at the new Collection Agency Lead Generation Kit in the insideARM.com store.

1. Identify the terms your prospects use when they need the services you offer.

This is the most important thing that you can do as it’s the foundation for all of your future marketing work. If you don’t think about what you do and how your prospects describe it, you’re going to risk targeting the wrong terms or creating marketing that has no audience.

Check out the Kit for:

• Anatomy of a search result page
• Step-by-step guide to finding the terms your firm needs to target
• Walkthrough of the “long-tail” search concept

2. Optimize your website’s pages so prospects can find you online.

There are a lot of on-page search engine optimization fixes that every site should make. Take a look at every page on your site and make sure that it is optimized for the keyword on which you want that page to focus. Some of this work requires coding ability and webmaster admin privileges, so involve the right personnel. If you don’t have that person on your team, reach out to the right consultants.

Check out the Kit for:

• A quick rundown on SEO most important tweaks
• Copywriting tips for search engine optimization
• Tips on how to make your site accessible to crawlers and get indexed by search engines

3. Get to the top of Google search results.

This isn’t just about getting clicks and visitors to your website – it’s about protecting your company’s online reputation. Think about it this way – the more stuff you have in the top 10 results, the less chance of a prospect seeing something that could negatively impact their perception of your firm.

Check out the Kit for:

• Tips on setting up social media profiles
• A guide to using press release services
• Editorial walkthroughs on publishing whitepapers and sample templates

4. Develop a compelling story for your company.

Most collection agencies offer similar services. How can you make your company stand out? You’ve got to tell a story that is not only informative, but compelling. You also need your salespeople to buy into this story, so it has to be present on all of your sales materials. Without that story, it’s going to be a lot harder to close deals when you’re saying the same things as the next guy.

Check out the Kit for:

• Tips on identifying pain points for your potential customers
• Defining your competitive advantage
• Aligning your message with what your customers expect and what you can deliver

5. Get your website to make you money.

Sure, collection agencies may offer payment systems on their websites. But you probably don’t rely on your website to generate leads. Why not? If you haven’t thought about your website after it was first created, you’re essentially forgetting one of your most ROI-friendly marketing channels.

Check out the Kit for:

• The case for good web design – why first impressions matter to prospects
• Tips on creating dialog between your company and visitors
• Anatomy of a landing page – best practices for turning visitors into leads

The Collection Agency Lead Gen Kit was designed to give you less marketing theory and more actionable, checklist items to increase your company’s marketing performance. Check out the Collection Agency Lead Gen Kit in the insideARM.com store, or send me an email with any questions.

Naveen is the senior marketing manager for Kaulkin Media and has experience in both B2B and B2C marketing arenas. He writes and illustrates articles for insideARM about marketing in the ARM industry. If you’d like to discuss your company’s marketing, you may reach Naveen at 240-499-3826 or visit the Kaulkin Media Creative Services page.