TrueML Names Steve Carlson as President, Plans to Accelerate Software Development

LENEXA, Kan. -- One True Holding Company d/b/a/ TrueML, a financial technology software company developing machine learning-driven products that revolutionize the debt collection process, today announced that Steve Carlson will join the company as president. He joins as TrueML readies to accelerate its growth, with plans to expand its industry leading software solution, doubling run rate to reach more consumers with a digital first experience.

TrueML develops software including patented machine learning technology to create a digital-first debt collection process that aligns with consumer communication preferences. Formerly One True Holding Company, the financial technology company rebranded in July 2022 as TrueML to bring more focus to its machine learning software development, which is a key aspect of its overall growth strategy. As a mission-driven company, TrueML aims to bring solutions to the marketplace that redefine how creditors and consumers engage in debt collection. 

TrueML’s mission is supported by data scientists, financial services industry experts and customer experience enthusiasts collectively building technology to serve people in a digital-first way by recognizing their unique needs and preferences as human beings and endeavoring toward ensuring nobody gets locked out of the financial system. 

“TrueML is building solutions to help consumers navigate financial distress, which is a mission around which I am excited to rally,” said Carlson. “We have seen how the adoption of digital-first platforms has expanded the reach of consumer credit offerings, but tools for managing the rest of the credit life cycle remain underdeveloped, especially for consumers living a digital-native life. TrueML has built a tremendous team of innovators who are working to solve this problem, and I look forward to the opportunity to lead the company to even farther-reaching success."

With more than 20 years of leadership experience in financial services at companies such as HSBC, Chase and Intuit, Carlson is a versatile and strategic fintech executive, advisor and board director who delivers increased value by scaling companies for accelerated growth. Previously the CEO at ForwardLine Financial, where he now serves as executive chairman, Carlson also serves as a consultant and advisor to numerous venture capital and private equity funds, as well as multiple early-stage and mid-market financial services firms in the U.S. and Latin America. He is recognized as a mission-driven industry innovator and collaborative, high-impact leader who has delivered results in diverse emerging-growth and large-scale businesses. A veteran of working with regulators and having served on the CFPB’s Consumer Advisory Board, Carlson brings invaluable experience with the fintech landscape, regulatory challenges and market dynamics that impact TrueML’s business.

“We’re thrilled to have Steve join our team as we expand our capabilities and accelerate our mission to revolutionize the way consumers engage with financial services,” said Ohad Samet, co-founder and CEO of TrueML. “As a founder, CEO and board member, Steve has extensive industry experience and brings his broad and deep fintech network to our ecosystem, which will support us in our continued expansion with more tech-oriented prospects and clients. His addition to the team will increase our span of management, allow us to streamline decision making, and add a depth of experience that will undoubtedly advance our business goals.”

TrueML was born in 2013 after Samet had a negative experience with an overdue bill, and he and his brother Nadav set out to create better experiences and more productive outcomes for distressed borrowers and creditors alike. Since then its subsidiaries have served more than 20 million consumers with a compliant digital-first approach. To learn more about TrueML, its subsidiaries and their products, visit www.TrueML.co, and follow on social media @TrueMLco.

About TrueML

TrueML is a software company developing machine learning-driven products that prioritize customer experience and revolutionize the experience of consumers seeking financial health. The mission-driven team of data scientists, financial services industry experts and customer experience fanatics are building technology to serve people in a way that recognizes their unique needs and preferences as human beings and endeavoring toward ensuring nobody gets locked out of the financial system.