insideARM Speaking at IAT's Executive Retreat

Things to do at The Homestead in Hot Springs, Virginia:

1) Shoot things while wearing a sweater!

2) Whatever this is!

3) Let a stranger cover you in soothing, relaxing grit!

4) Attend IAT’s Executive Retreat!

I saved the best for last, clearly.

IAT’s Executive Retreat brings together speakers specializing in various niches of the ARM industry to educate customers on a variety of important topics. Managing Editor Michael Klozotsky and Senior Marketing Manager Naveen Hariprasad will share their considerable online marketing expertise, giving attendees the tools to realize the benefits and successfully navigate the challenges of online marketing.

Klozotsky and Hariprasad (we call ‘em Kloz and Naveen around the office; you should, too) will teach attendees how to use their business web site and other internet tools to promote their company and “insulate [their] online image from damaging search results.” The Internet can often best be described as Open Mic Night at the I’ve Got a Grudge cafe; insideARM.com’s expertise is in helping businesses filter out the less friendly voices broadcasting their bad feelings.

A company’s web presence is not just about getting your name and number out there. Your site can be a forum for educating clients about services or industry news, can drive leads for new business, and can boost customer payments.

“Web marketing is not just about making pretty websites,” Naveen has been known to say. (Which is not to suggest that he can’t help your business with a prett site.) “It’s a way to streamline sales and lower your costs.”

Kloz and Naveen will spend time showing examples of sites that work, and examples of sites that don’t quite hit the mark. They will also provide simple, cost effective tips they’ve dubbed “Monday morning solutions” and tackle ways to accomplish “bigger, hairier, long-term goals.”

According to Kloz, “Shifting the public conversation about the ARM industry can and should start from within the industry. As it does, individual ARM owners and execs will more quickly and efficiently achieve the professional and financial visions they have built for their businesses.”

Visit IAT’s site to learn more about the September conference and register by clicking here.