Four Social Media Tips ARM Firms Can Learn from Hospitals

http://www.insidearm.com/news/00038477-four-social-media-tips-arm-firms-can-lear/

It may not be brain surgery, but U.S. businesses, especially in the accounts receivable management industry, can learn a lot of healthy social media habits by emulating hospitals’ use of common social media platforms like Facebook and Twitter.

At insideARM.com, we hear innumerable objections to actively leveraging social media for business. “I don’t know where to start.” “I have a day job.” “I don’t have time, or people, or money for that.” None of these excuses are especially persuasive to me. Why? Because very few (if any) are inherently true.

So what are U.S. hospitals doing right and how can other businesses learn from their habits?

insideARM Chief Content Officer Michael Klozotsky explores just that in his latest blog post on Forbes.com. Read it now.